Sponsors won't desert Liverpool skipper Gerrard

Liverpool captain Steven Gerrard's image isn't expected to suffer after his arrest this week.

Liverpool captain Steven Gerrard's image isn't expected to suffer after his arrest this week.

The Times says Gerrard has been offered the backing of his agent, Struan Marshall, and his family, while there is not thought to be any prospect of losing either of his main commercial deals, with adidas and Lucozade Sport, which bring him a total of about £750,000 a year in addition to his £5.2 million salary from Liverpool.

Steve Martin, chief executive of M&C Saatchi Sport and Entertainment, said: “Steven Gerrard is known as a model professional and someone that kids look up to, so I think the first reaction people have with something like this is that it is out of character for him even to be connected to it. He has a certain image, squeaky-clean but with a kind of edge, that makes him appealing to sponsors. I would be surprised if his main sponsors did not stand by him.”

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