Real Madrid superstar Cristiano Ronaldo's social media power is certainly appreciated by sponsors.
The Daily Mail reports Ronaldo will sometime today become the first athlete to have 100million Facebook followers.
This puts him nearly 30m fans in front of Barcelona's Lionel Messi, his rival for world No 1 footballer.
The commercial power of Ronaldo, who also has 30.5m Twitter followers, was demonstrated when he posted six messages over two days advertising the Tag Heuer watch brand.
These received 34.9m Facebook hits and 2.4m likes, valued at more than £300,000 by the watch company.
