Southampton have expanded their partnership with data-driven sports agency Two Circles, as they look to boost fan engagement and increase their global commercial performance, reports, www.sportspromedia.com/.

Two Circles are responsible for all of Southampton's matchday revenue streams, including season tickets, hospitality and online retail.

Season ticket sales for 2015/16 leapt 14 per cent over the previous seasons under Two Circles' management, following strong on-field performance from the team throughout the season.