Southampton have announced Swiss luxury watch brand Eterna as their official timekeeper.
As part of the global partnership, Eterna will install a new clock at Saints' 32,000-seat St Mary‚Äôs Stadium and have their branding incorporated into the venue's big screen.
Financial terms of Eterna's commitment were not released.
Andrew Markham, head of sales at Southampton, said: "When we create a new partnership it‚Äôs important that the companies we work with share our passion for excellence and continuous improvement. In Eterna we have found such a partner.
‚ÄúTheir stated goal is to achieve ‚Äėexcellence in all things‚Äô and as pioneers in watchmaking they have created a series of firsts over the years; from patenting the first wrist alarm clock to inventing the ball-bearing mounted rotor system that became the industry standard. Eterna is a company that is always seeking a better way ‚Äď just like Southampton.‚ÄĚ
Eterna vice president David Vallata added: ‚ÄúAs a founding member of the Premier League, Southampton shares the same values as Eterna: a pioneering and innovative spirit, attention to detail and a belief in teamwork.
‚ÄúThis partnership provides us with a global platform to increase awareness of the Eterna brand and gives Southampton and its fans a world-class timekeeping partner to mark the exciting moments in the seasons ahead.‚ÄĚ