Southampton have time on their side

Southampton have announced Swiss luxury watch brand Eterna as their official timekeeper.

Southampton have announced Swiss luxury watch brand Eterna as their official timekeeper.

As part of the global partnership, Eterna will install a new clock at Saints' 32,000-seat St Mary’s Stadium and have their branding incorporated into the venue's big screen.

Financial terms of Eterna's commitment were not released.

Andrew Markham, head of sales at Southampton, said: "When we create a new partnership it’s important that the companies we work with share our passion for excellence and continuous improvement. In Eterna we have found such a partner.

“Their stated goal is to achieve ‘excellence in all things’ and as pioneers in watchmaking they have created a series of firsts over the years; from patenting the first wrist alarm clock to inventing the ball-bearing mounted rotor system that became the industry standard. Eterna is a company that is always seeking a better way – just like Southampton.”

Eterna vice president David Vallata added: “As a founding member of the Premier League, Southampton shares the same values as Eterna: a pioneering and innovative spirit, attention to detail and a belief in teamwork.

“This partnership provides us with a global platform to increase awareness of the Eterna brand and gives Southampton and its fans a world-class timekeeping partner to mark the exciting moments in the seasons ahead.”

 
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