Manchester City chief Ferran Soriano has big ambitions for the club.
Soriano was installed at the Etihad Stadium last August after formally working at Barcelona but has kept a low profile.
He spoke of his desire to turn City in to a self-sustaining club after the extravagant spending of the last four-and-a-half years.
He said: "My way of football? One year you can win with luck, but in the long term, you need planning and investments to reach the final of the Champions League.
"In 2003 we did a study at Barcelona. For each player landed in the first team from the 'cantera' (youth academy) there was an average cost of £2m, which is nothing if you think of the current costs.
"Our problem is to find players stronger than ours. It's not easy. In the last three years there have been losses of £200m, then of £100m and now there is a 'red' (loss) of £50m.
"But we also have just invested £150 million for the structures of the youth sector. It's a fantastic project, focusing on financial sustainability."