Official release from Wellington Phoenix
After six years as major sponsor of the Wellington Phoenix Football Club, Sony New Zealand will reduce their involvement in A-League football to focus on a busy two years for the sport globally ahead of their sponsorship of the 2014 FIFA World Cup Brazil.
It is a key strategic step by the electronics brand in a move to widen the scope of Sony's already strong relationship with the world's most popular sport.
Wellington Phoenix General Manager David Dome says Sony's decision is bittersweet for the Club.
"We have enjoyed a strong partnership with Sony as they have been our major sponsor since the club's inception," Dome said.
"Without Sony the Phoenix would have struggled to get off the ground in 2007, and for this the club is truly thankful.
"We are delighted to have been part of the growth of Sony's association with football globally. Both parties are keen to have an on-going relationship at a lower level, but this decision needs to be in the context of the new principal partner."
Sony New Zealand Country Manager Martin McManus said his company was honoured to have played a part in the first six years of the Phoenix' history.
"Although Sony will no longer be principal partner, we will continue to be involved in promoting football in New Zealand as we begin the build-up to the 2014 FIFA World Cup in Brazil," McManus said.