Soler officially unveiled as NYRB sporting director

Red Bull Football have officially unveiled Erik Soler as the new sporting director for New York Red Bulls.

The former Norway international and IK Start owner was appointed to the role on Monday and will now begin the search for a head coach and a new Designated Player in a league he is quite unfamiliar with.

"People keep on telling me it's difficult. Difficult is not dangerous to me; it's difficult. I respect that,'' said Soler, attracted to the idea of a last-place team in a huge market with a new stadium and vast potential. "There are a lot of things I have to do; I have to look at my situation and this club's future. I can't dwell on things that have gone on in the past.

"I look upon the whole thing as teamwork. We're gonna have a number of coaches we have to have the right balance, if that includes a U.S. coach or foreign coach I wouldn’t say, but we need a strong team that understands (MLS),'' said Soler, who is fully aware that no coach lacking U.S. experience has ever won MLS Cup.

"It's an important point. But people would never do anything new if they always did what people have already done,'' said Soler, who described the profile of what he's looking for in a coach — an experienced, hands-on teacher who can build the players he has, not just buy new ones.”

Read more:

Get involved. Your opinion matters - like us on

Tribalfootball Store

Phoenix Goalkeepers 3/4 Sleeve Shirt Pink Made by Selsport 3/4 Sleeves Colour Pink

£10.99 Buy

ACF Fiorentina 11/12 SS Home Football Shirt. Made by Lotto. Released for the 2011/12 Seria A Season. Sponsor Mazda & Save the Children. Nickname - Viola Colour Purple

£44.99 Buy

Olympic Marseille FC 2011/12 Third Replica Football Shirt Made by Adidas. Marseille are the reigning French Champions and next season will also compete in the UEFA Champions League.

£44.99 Buy

Tiempo Legend IV Elite FG Football Boots Made By Nike UPPER: All over Kangaroo leather for superior comfort and ball feel; updated pattern details for a dependable performance fit MIDSOLE: High perfo

£249.99 Buy

Nike5 Elastico IC Indoor Football Trainers Made By Nike specifically for the face-pace of small-sided games, the Nike5 Elastico Pro IC Men's Football Boot gives you the cushioning and traction you nee

£39.99 Buy

Nike5 Street Gato Mens Football Trainers. Made by Nike. Play anywhere, anytime.

£44.99 Buy

Tiro II Shorts Made By Adidas ClimaCool. Light, breathable fabrics worn close to the skin conduct heat and sweat away from the body to keep you cool and dry in warm playing conditions.

£10.99 Buy

Wide Guard Stays Made By Nike. Thicker guard stays that will work over or under your socks in keeping shin guards in place. 43%Polyester, 30%Nylon, 27% Rubber. Colour Deep Red

£3.99 Buy