Milton Keynes, 45 miles north-west of London, had no professional football club for 37 years until the formation of MK Dons in 2004.
The club suffered through the hatred of Wimbledon fans through the years as the club was formed after the FA allowed Wimbledon to relocate and rebrand a little over a decade ago.
But the promotion to the Championship on the weekend and the win against Manchester United in the Capital One Cup earlier in the season has prompted people to stand up and take notice of the Dons.
According to manager Karl Robinson, the city of Milton Keynes is now finally waking up to the club, which started to awaken during the shock 4-0 win against the Red Devils in August.
"The first goal went in and there was a cheer, but it wasn't that loud," the MK Dons manager told the Daily Mail.
"The ground was full but only about half of those sitting where the home supporters sit actually jumped up to celebrate. They weren't there supporting us.
"On the second goal a few more jumped up. And the third. And, by the end, we had the whole of the home end cheering our fourth goal.
"It was quite surreal. It was as if Man United fans in Milton Keynes thought they'd go to the game because it was so close but they started to realise: these aren't actually that bad and I'm from Milton Keynes. And maybe little Johnny's Man United scarf got pushed under the seat."
Robinson added: "Unless you live here, you don't get Milton Keynes. You can drive through and not see a house. It all looks the same and all feels the same.
"There doesn't seem like a focal point and it's not until you live here that you understand how it was designed. For the first time this sleepy town is starting to wake up a little bit and the people of Milton Keynes are starting to be more proud of coming from here."