Singaporean drinks company Yeo's has renewed its sponsorship of Singapore's S.League for the next three years, reports SportsPro. The deal continues a relationship between Yeo's and the Football Association of Singapore that stretches back to 2004 and is worth a seven-figure sum over the three-year period.
Yeo's will continue as a secondary title sponsor of the league, joining insurance company Great Eastern, until at least 2015, and will increase its investment in women's soccer in the country over the period.
"The renewal of Yeo's commitment to the S.League will certainly give the new season of the 2013 Great Eastern Yeo's S.League a further boost and, together with a new competition format, more foreign flair and bigger prize money this season looks set to be very competitive and exciting," said S.League chief executive Lim Chin.
