Atletico Madrid coach Diego Simeone is playing down talk of a title push this season.

Atletico have not won the La Liga title since 1996, and their strong start, allied to their 4-1 hammering of European champions Chelsea in the UEFA Super Cup, has many long-suffering fans daring to dream of a tilt at the title.

But Simeone said: ""I try not to look or backward or forward. I never forget that we are a club where we are required to be competitive, which is why I stay quiet on the future.

"I like to watch a team that knows it is going to face a great rival and remain competitive and that is our goal on Sunday."