Barcelona defender Gerard Pique is on the brink of becoming a global celebrity icon.
Sport says surveys have shown Pique's popularity has skyrocketed thanks to his relationship with Colombian pop star Shakira.
Experts say Pique, with his personality and image, is now on the way to "becoming a significant brand" in the sports marketing landscape.
Pique, who was never a hugely popular player at Manchester United, nor in his first two seasons back with Barca, is now regarded by media experts as one of the most high profile players in the game.
