Telecom Italia, through its TIM brand, is to continue as the title sponsor of Italy's Serie A, reports, www.sportspromedia.com/. The new three-year deal runs until 2018 and covers all competitions organised by the league, including the TIM Cup, TIM Super Cup and Primavera TIM youth team cup.
Telecom Italia began its partnership with Serie A in 1998. The deal is thought to be the longest running sponsorship in Italian soccer.
"The continuation of the partnership with our historical partner, in what is the longest sponsorship on the Italian football scene demonstrates well the affinities and common objectives shared by Telecom Italia and us," said Serie A president Maurizio Beretta.
"We are celebrating the extension of this relationship of great value to both parties and in 2018 we will achieve twenty years of collaboration. We hope to continue growing together, looking towards the deepest values of sport and football in particular."
