Serie A clubs have enjoyed an increase in sponsorship in the last year, to the tune of £3.5 million a club.

A cool figure of £79.5m has been spent on sponsoring the 20 teams that inhabit Italy's top flight this season.

The figures come despite the economic downturn and are largely down to long term deals signed by the clubs before the credit crunch really began to bite.

Torino are the only club in the Italian First Division to have suffered a dip in revenue from sponsorship.