Premier League chief Richard Scudamore insists driving down ticket prices is on the agenda.
He expresses his frustration that most surveys quote top-end prices when the League deliberately encourages clubs to charge expensive executive prices so they can make more, cheaper tickets available.
"It's like going on to the British Airways website and just asking for the first-class single airfare," he told the Daily Mail.
"It is undoubtedly true and I cannot deny that since the Premier League was formed, the overall dynamic for the attending fan has altered. What is absolutely true is that season on season we have lost what some might describe as some of our core, traditional fans.
"But what is also undeniably true is that we've picked up far more. Is it a real topic? Yes, it is. Are the clubs listening? Yes, they are. Are they doing everything that the fans would want them to do? Of course, they're not."
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