Premier League chief executive Richard Scudamore admits Manchester United's demise this season is hurting the competition's global profile.
Considered one of the worldâ€™s biggest sporting brands, United have a huge fan-base outside the UK, and their slump since Sir Alex Ferguson was replaced by David Moyes has already affected commercial success.
Speaking during a promotional visit to Johannesburg, Scudamore said: "Itâ€™s a double-edged sword. When your most popular club isnâ€™t doing as well, that costs you interest and audience in some places.
"Thereâ€™s lots of fans around the world who wish Manchester United were winning it again,â€™ he added. â€˜But you have to balance that off against putting on a competition."
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