The Scottish FA has agreed a new four-year sponsorship deal with William Hill, reports, www.sportspromedia.com/.
The British bookmaker remains the title sponsor of the Scottish Cup club knockout competition, as well as continuing as an official partner of the Scottish national team.
William Hill will also now sponsor the South Stand at Hampden Park, Scotland's national stadium.
Financial terms of the agreement have not been released, but a Scottish FA statement said William Hill's investment in Scottish soccer has surpassed the eight-figure mark as a result of the renewal.
William Hill became the title sponsor of the Scottish Cup in 2011, signing an initial three-year deal rumoured at the time to be worth around UK£1 million (US$1.64 million) per year.
The existing contract between the two parties, signed in 2013, still has a year to run. In addition to confirming the early renewal, the Scottish FA has also announced it will sign an additional 'betting integrity agreement' with William Hill in the coming months.
"I am delighted that we have extended and evolved our partnership with William Hill and thankful that they will continue to make such a positive contribution to Scottish football as a whole," said Scottish FA chief executive Stewart Regan.
"William Hill are synonymous with the success of the Scottish Cup and have reiterated their commitment to the game in this country as official partners of the Scotland national team and now sponsor of Hampden Park's South Stand.
"With William Hill's ongoing support, we look forward to growing Scottish football's reach and popularity for years to come."