Chelsea manager Maurizio Sarri insists Alvaro Morata must help himself regain confidence.
The Spaniard missed a host of chances after starting against PAOK in the Europa League on Thursday night.
Morata hasn't scored since the opening day win over Arsenal and Sarri believes confidence will help him return to form in front of goals.
"Alvaro has to gain confidence with one, two three goals," Sarri told his post-match media conference. "I am not able to give him confidence.
"In this match he had three or four opportunities. He was unlucky. I hope for him in the future I can help him. But the confidence can come with goals.
"Maybe two goals in two matches, I don't know. For the first time in this season he was ready in the box. He was on the ball and was active."