Gibraltar based gaming company williamhill.com and Malaga CF have signed a sponsorship contract for the next three years, where the williamhill.com brand will be displayed on the front the Malaga CF shirts.

The new sponsors will also have major brand presence at Malaga's home ground, La Rosaleda.

The prestigious gambling company has 75 years of history. It has over 15,000 employees and serves customers from 175 countries across the world.

The agreement strengthens Malaga CF's relationship with the British and Irish communities on the Costa del Sol.

Henry Birch, CEO of williamhill.com said: "We are delighted to have come to this agreement with Malaga FC. Malaga is the closest La Liga club to our business base in Gibraltar and we really wanted to be involved with a club that we could support both from a business perspective and in person to share the passion that La Liga generates.

"As well as the huge Spanish fan base on the coast, we know that Malaga also has a huge ex-patriot following in this part of the country, a legion of supporters who already know the William Hill name and we hope that this sponsorship will bring the brand to the fore with the legions of football fans from all the clubs across Spain.

"When the 'Anchovies' play Barca or Real, we won't be the underdog, we'll be here to watch them surprise the big guns!"

Fernando Sanz, President of Malaga, said: "For our Club, this is a great honour to have been selected by such a well-known and respected company as William Hill. Especially, when this is the company's first sponsorship with a such high-level competition such as Primera División.

"Malaga CF has been related for a long time with the British and Irish communities. A month ago, our team played against Everton at Goodison Park and we have also held an Under 21 England National Team match in La Rosaleda. With this agreement, we go up one step again in our relationship with the British community in Costa del Sol."