Sampdoria are introducing 'ball ladies' to their games this season.
For their 4-2 friendly win over Eintracht Frankfurt, Sampdoria debuted their new group of ball ladies - adult women whose job it is to put the ball back into play quickly.
President Massimo Ferrero insists "the club to promote positive messages, fair play, social and sporting sensibility.
"This is a contribution towards a modern sport without prejudice."
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