RSE Ventures has announced that Insignia Sports and Entertainment will assist with sponsorship and broadcast matters around this summer's pre-season exhibition soccer match between Chelsea and AC Milan in South Florida, reports SportsPro. In partnership with CAA Sports, a division of Creative Artists Agency (CAA), and Major League Soccer (MLS), RSE Ventures will stage the match at Miami's Sun Life Stadium on Saturday 28th July as part of the 2012 World Football Challenge.

"We look forward to working with RSE Ventures, CAA Sports and Major League Soccer to help make a positive and tangible impact through creative and innovative branding around this great game," said Peter Murray, chief executive of Insignia Sports and Entertainment.

"The demand for soccer in South Florida is at an all-time high and the fan experience at this event will be second to none."

Matt Higgins, chief executive of RSE Ventures, added: "We're excited to team up with CAA Sports and MLS to bring two of the most successful clubs in the world to Miami. We're pleased Chelsea FC and AC Milan are coming to the home of international soccer for an unforgettable match. Working with the Dolphins and Sun Life Stadium, we plan a full line up of summer soccer in what promises to be an annual tradition in Miami." Now in its third year, the World Football Challenge is considered one of the best pre-season exhibition tournaments in North America. More than half a million fans attended the event last year.

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