The Potters are hoping for an immediate return to the Premier League. They are anticipating a difficult Championship campaign.
Crouch was linked with a move to Burnley, per Sky Sports. But it appears his manager wants him to stay.
"Crouchy is certainly not one of those players we want to lose," Rowett told Sky Sports News at the EFL launch.
"He is the type of guy you want around the group. He has obviously played in the Championship before so he knows what it is about.
"He is a Premier League quality striker and he is such a different option to have. We all know of his aerial ability.
"I remember playing against him when he was a young player at Portsmouth and he has got great feet. He has got a great appreciation of the game as well and he is still as enthusiastic as any young player.
"He is not only the type of player you want in your squad but also he will be very valuable this season."