Cristiano Ronaldo has agreed a partnership with healthcare group Abbott, reports, www.sportspromedia.com/.

The Real Madrid and Portugal forward will be the face of an international multi-platform Abbott campaign encouraging young people to give blood regularly. Ronaldo, 30, is the first global ambassador for the 'Be The 1 movement'.

"We can all make a difference by donating blood," said Ronaldo. "Each donation can benefit up to three people in emergency situations and for long-term medical treatments.

"That's why I am enthusiastic to be partnering with Abbott to bring awareness to the importance of blood donation and to encourage people around the world to become lifelong blood donors and help save lives."