Cristiano Ronaldo has joined his Brazilian counterpart Neymar as a brand ambassador for PokerStars, reports, www.sportspromedia.com/. The Portuguese will promote the game and the brand in global marketing campaigns whilst making special appearances at live events and in online poker tournaments.

An event scheduled for later this year will offer fans the chance to meet and challenge the Real Madrid striker to a game of poker.

"I like playing for winning teams and PokerStars is the perfect partner for me," said the three-time Fifa Ballon d'Or winner. "As a brand, it is always looking at ways to improve and stay ahead of the curve, and as an athlete that is something I truly respect."

Amaya Inc, the company that operates PokerStars, said in a statement that Ronaldo's signing is part of its 'investment in attracting mainstream consumers to poker.'