AS Roma president James Pallotta says they want to modernise the club.
Pallotta's hedge fund also owns basketball team Boston Celtics.
"Football teams should be run as a business and not as a hobby," Pallotta told the Financial Times.
"The Celtics make money now," he explained. "If you run the total operation as a business you can make money.
"Football teams in Italy traded on revenues and a certain amount of ego. We didn't do this for ego.
"We are trying to bring a lot of professionalism to the club, using the best practices of US sports teams which are arguably as good as anyone's.
"We are branding Rome. Before we came there was no social media. Zero. The previous owners did nothing, forget about Facebook or Twitter. There was no fan management system at all."