The Uruguayan striker continues to be linked with a potential Anfield departure but Rodgers insists the club does not need to offload his supreme goalscoring talents.
"It is very important [we keep him]," Rodgers told reporters. "He is a wonderful player. We don't have to sell him. There is nothing like that.
"He is very happy. We don't need to sell him for the money. We are trying to build a good group here and we want to keep striving forward, so there is no need to sell him."