Liverpool boss Brendan Rodgers is adamant they can attract the game's leading players to Anfield.
For one reason or another, they have missed out on Alexis Sanchez, Diego Costa, Willian and Henrikh Mkhitaran. They struggle to complete deals but Rodgers says Liverpool's name still appeals.
"We have to believe it can be done," said Rodgers. "Last season after nearly winning the league and playing a game that excited people, we were in a great position to attract a level of player. The team has changed but the great name of Liverpool is still the same.
"It is still a big attraction for players. Hopefully we can still keep moving forward and come the end of the season, we will be in the Champions League having won something as well. You have to keep working to find the players who'll make you the best you can be."