Liverpool boss Brendan Rodgers hopes to bring great passion to Anfield home games.
The Reds have become a soft touch at home in recent seasons, dropping an astonishing 30 points on their own patch in 2011-12.
Rodgers is demanding an end to that, warning: "I want to use the incredible support to make coming to Anfield the longest 90 minutes of an opponent's life.
"I want to see great attacking football with creativity and imagination, with relentless pressing of the ball.
"I know what it's like, because I had a team like that at Swansea.
"That was with a terrific little club and a terrific group of players. When people came to Swansea, it was probably the longest 90 minutes of their lives.
"So after 10 minutes, when they haven't had a touch of the ball, they are looking at the clock and seeing only 10 minutes gone. It's a long afternoon."