QPR chief executive Phillip Beard insists QPR still have long term ambitions to fulfil regardless whether they are in the top flight or not. These include building a new training ground, improving their youth system and eventually moving from Loftus Road to a new stadium.
"Whatever happens, whether we hopefully stay up or, heaven forbid, things don't work out and we go down, that cannot be a signal to stop what we want to achieve with the club.
"What we have to do is do everything we can to stay up, which is our number one priority.
"The second priority is we need to build and facilitate a new training ground, not just for the first team but we need to build the academy at the club.
"For young people coming through we need to make this a club that people want to come and join at a very early age so we can develop and nurture talent.
"And then if we really have long-term goals and aspirations - and I think they are achievable - we need to find the right location to look at developing a new ground for QPR, somewhere the club is the anchor tenant at that stadium and where we will be able to do other activities in terms of sport and entertainment.
"Football will be the bedrock of that stadium and a place where we can generate additional revenues from other activities so that the business plan for the club is sustainable.
"That is the goal and objective of all the shareholders. It is the objective of myself and everybody at the club and I hope every QPR fan will share that vision and dream that we can achieve that.
"The first thing, and it is absolutely without question the most important thing, is to make sure we try and stay in the Premier League." "I am working hard to make sure everything we need to do to maintain our position in the Premier League this season can happen," he told QPR podcast Open All R's.
