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Recruitment company becomes Man City partner

Manchester City have announced a new global partnership with recruitment specialists Hays, reports www.sportspromedia.com/. The new three-year deal sees Hays, a FTSE 230 company, become City's official recruitment partner.

Over the course of the agreement Hays, which employs nearly 8,000 people in 245 offices across 33 countries, will initiate a global marketing programme using City's crest, player imagery and brand messaging with a focus on digital and social media.

Company branding will also be integrated into match-day LED advertising at City's Etihad Stadium and on media interview backdrops as part of the deal.

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Dave Williams

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