El Mundo Deportivo says Real want to land the Brazilian dazzler, but not before they convince him about changing his public image.
Real vice-president Jose Angel Sanchez has flown to Brazil to meet with Neymar's family and relatives about the player's image and how they can change it. One of the first things Real want done is for the midfielder to drop his flamboyant hairstyle and also to dump the bad influences among his entourage.
Real president Florentino Perez has plans to have Ronaldo become Neymar's 'minder' and shadow the youngster wherever he goes.
Real know they could be sitting on a merchandising goldmine should they beat Chelsea for the youngster's signature and do not want bad influences to wreck their chances of cashing in.