Sony Mobile has announced Real Madrid and Wales star Gareth Bale as a brand ambassador for Sony's Xperia Z3 range of smartphones, reports, www.sportspromedia.com/. Sony has kicked off a month-long competition as part of the partnership, giving anyone who purchases a phone from the Z3 line-up from a Vodafone store the chance to win an all-expenses-paid trip to Madrid to watch a game, and train with Bale on the pitch.
The mobile subsidiary of the technology giant has confirmed that more "extraordinary experiences" with Bale will follow as part of the one-year partnership.
Catherine Cherry, Sony Mobile's marketing director, said: "Fitness is a key passion point for our customers and working with such an established athlete means that we can reward them like never before."
