Real Madrid president Florentino explores selling Santiago Bernabeu naming rights

Real Madrid president Florentino Perez is considering selling the naming rights for the Santiago Bernabeu.

Real Madrid president Florentino Perez is considering selling the naming rights for the Santiago Bernabeu.

Sport says Florentino's trip to the Middle East was to study the possibility of renaming the Santiago Bernabeu with the name of Fly Emirates, the same sponsors of Arsenal and AC Milan.

Real are exploring the option as they seek to boost revenue.

It's been revealed eternal rivals Barcelona actually rejected an enquiry from shirt sponsors Qatar Foundation to take on the Nou Camp's naming rights for €5 million-a-year.

However, Barca's marketing men have not ruled out selling the rights in the future.

 
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