Real Madrid have informed Manchester United of their asking price for James Rodriguez.
Don Balon says Real will demand £66.7m for James.
Real president Florentino Perez will not let the Colombian leave the Bernabeu in a cut price move.
Manchester United and Paris St-Germain are interested in the unsettled playmaker but if they really want him they will have to dig deep.
There had been suggestions that the 24-year-old would be available for as little as £33m but Perez is taking a firm stance.
Rodriguez's agent Jorge Mendes is keen to get him out of Madrid but the midfielder's valuation could be a huge stumbling block.