Real Madrid president Florentino Perez accepts Karim Benzema is now past his used-by-date.
Real coach Zinedine Zidane has told Florentino he needs a new striker signing - and it's time for Benzema to make room.
Florentino has always been the Frenchman's strongest supporter, but his struggles this season have forced a rethink.
Gol Journal reports the pair still have a good relationship, but the president recognises a new No9 needs to be found.
And with Alvaro Morata a required player for Zidane, it'll mean Benzema will have to make way.