Real Madrid were named third in Forbes Magazine's list of the most valuable brands in sports. Real sit behind the New York Yankees and Manchester United on the list, with Barcelona sitting in seventh place.

Increased value in the US dollar compared to the British pound helped lift the Yankees above Manchester United, with Forbes saying the Red Devils would still be on top of the list if the exchange rate were the same as it was in 2007.

2011 Forbes top ten sports brands (in US$):

1, New York Yankees (MLB) 340m 2, Manchester United 269m 3, Real Madrid 264m 4, Dallas Cowboys 193m 5, Bayern Munich 179m 6, Boston Red Sox 173m 7, Barcelona 172m 8, Arsenal 158m 9, AC Milan 147m 10, New England Patriots 146m