Reading have launched an initiative to recruit new fans to the Madejski Stadium following a dip in attendances.
Last season tickets were like gold dust with fans desperate to watch the club's debut season in the Premier League.
But there has been a noticeable lull in demand for the opening games of this season and the Royals are keen to get the message across that seats are available.
Director of communications Andy West said: "We're trying to make people aware that most of the time it's possible to buy tickets for Premier League games.
"The perception is that if you're not a season-ticket holder you have no chance of getting in. But that's not the case, other than when we play the 'Big Four' clubs.
"We didn't sell out against Everton and West Ham recently and there are opportunities for people to come along."
He added: "We appreciate the demand is different this year because there isn't the uniqueness of a first season in the Premier League. Inevitably, demand has dropped.
"But our long term goal remains to attract new people, especially with plans to expand the stadium to 38,000."
