Reading defender Sean Morrison has set himself a season target - er, to sample every cereal known to man!
Morrison admits he eats cereal at all times of the day.
Morrison, 21, said: "Cereal Quest starts on Monday, officially.
"I'm just going to have to go into ASDA and start from the bottom of the aisle and work my way through. I want to be a cereal connoisseur because my typical choice at the moment is Golden Grahams or Golden Nuggets - anything golden.
"I eat a lot of cereal and that's what I snack on when I go home. At 10 o'clock, watching Australian MasterChef on my TV catch-up, I'll get a bowl of Golden Grahams.
"So that's why Cereal Quest has come about because I need to try and educate myself and let people know what the best cereal out there is.
"But I'm not looking forward to the mueslis and the big Shredded Wheat - I'm not a fan of that, never was."