Reading chairman Sir John Madejski says they won't abandon their traditions as they return to the Premier League.

Promotion could be worth as much as £90million to the Berkshire outfit.

Sir John told BBC Radio Berkshire: "I have put a lot of money into this football club, which I'm quite happy about.

"And I hope the Zingarevich family will take Reading on to a different level and into Europe and beyond.

"It's all well getting to the Premier League, but you need deep investment to stay there. We have found very pleasant people in the Zingarevichs, who will continue to do things the Reading way.

"It bodes well for Reading and I hope they will take the club much further. I'll be staying on as chairman. If anything, it [the takeover] is a fantastic insurance policy.

"We will strengthen as we see fit. We have already strengthened and that will carry on. What I don't want is people thinking Reading are an open cheque book. We will be as careful as we have been in the past."