Reading boss Steve Coppell has slammed the transfer windows system.
He said: "In all my days as a football manager no-one - FIFA, UEFA, the FA or whoever - has ever been able to explain to me the advantages of the transfer window.
"It is part of football now but it is an artificial construction that only creates a feeding frenzy among the media."
Coppell was also annoyed that the Hammers - who ironically are tomorrow's visitors to the Madejski Stadium - had made their bid for England international Nicky Shorey public.
He said: "I must admit I long to go back to the days when a phone call would be made and business was done in private."