Reading boss Steve Coppell admits he's planning three major signings for the January market.
"If you look at the summer, Man Utd and Liverpool spent £40million, £50million each, we spent hardly anything. So by definition we're losing ground.
"So, for this club to be ambitious we've got to be acquiring three substantial signings every year and be honest, it's a minimum of three.
"They've (potential signings) got to see the ambition; it's got to be tangible in the form of expensive signings, a bigger stadium. Everything about the club has got to meet the demands of the modern Premier League player."
