Rangers set up shop in London

Scottish Premier League (SPL) champion Rangers has announced the opening of its first London office as part of its vision to develop the club’s brand in overseas markets, reports Sport Business.

The London office will be headed up by Misha Sher, who currently serves as business development director of Soccerex.
Sher will be responsible for growing the Rangers brand internationally and the development of new commercial opportunities and strategic partnerships overseas.

The move provides the club with a dedicated presence in the UK’s capital city for the first time in its 140-year history.

“Rangers is an international brand and we are focused on maximising all opportunities to build our brand in overseas markets,” said Ali Russell, chief operations officer of Rangers.

“As part of that strategy, we identified the benefits a London office would bring so we set out to find the right person for the job. Misha brings a wealth of international experience to Rangers and we are confident he will help the club deliver its global ambitions. We are excited about the global opportunities that lie ahead.”

Sher added: “Rangers Football Club is a world-renowned brand with tremendous history and ambition for the future and I am delighted to be joining such a great institution.

“The club has existing supporters all around the world who are passionate about Rangers and I want to build on that – both in the regions where there is already significant brand presence such as North America and Australasia, as well as targeting regions with high growth potential such as Asia. Being based in London will allow me more flexibility when it comes to meeting with potential partners but the ethos of Rangers will be at the core of everything I do.”

 
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