Rangers chief executive Charles Green announced on Tuesday night that he wants to sell the naming rights of the Ibrox stadium.
The Glasgow club are in need of a financial boost despite pulling together £22million through a supporters issue scheme and investments and Green feels flogging the naming rights of the venue will go a long way to getting the club back on its feet.
"There is more chance of the naming rights being sold than me being called Gladys Green, I can tell you that," he said.
"I have said from day one that providing it is legal I'll do it to bring money into Rangers.
"I'm a Yorkshireman, I've got big hands - God gave them to me so I can grab a lot of money."
He added: "Now we've a platform to build with this brand. This is not a dodgy Charles Green scheme.
"It has had scrutiny from the Stock Exchange and auditors and it has been an endorsement of everything Rangers is about.
"Ask yourself how many clubs in Europe are sitting with no debt, no borrowings and £25m cash and you would be lucky to count more than a handful, yet that is where we are at."
It is believed the naming rights could land Rangers around £6million over four years.