EA Sports, Samsung, Adidas, and electric car manufacturer Luyuan have all signed on as sponsors of this year's International Champions Cup friendly soccer tournament, reports, www.sportspromedia.com/.

According to a report on Asia Sponsorship News, the four brands have agreed one-year deals worth between US$300,000 and US$1 million.

The report indicates that the deals were brokered by Hong Kong-based Catalyst Media Group on behalf of RSE Ventures, which owns and operates the tournament.

Real Madrid, Internazionale and AC Milan will face off against each other in games in Shenzen, Guangzhou, and Shanghai between 25th and 30th July this year.