Queens Park Rangers have unveiled Italian firm Lotto Sport Italia as the club's new kit sponsor in a £20m deal - one of the most lucrative in Championship football history.
"Lotto Sport Italia are the perfect fit as our new kit supplier. I am certain that their involvement will benefit us on and off the pitch.
"I am delighted with the design of the new team strip, which maintains the QPR tradition of blue and white hoops. I know how important it is to the fans that the hoops remain."
Lotto Sport Italia's arrival will increase the Italian influence at Loftus Road, already epitomised by Briatore and manager Luigi De Canio.
The new contract also includes an annual investment in QPR's "Football In The Community" scheme.
Amit Bhatia, the club's vice chairman, added: "We will wear our newly-sponsored and newly-designed Hoops proudly as we continue to progress towards promotion."
The new kit design for next season will be revealed at a later date.