QPR skipper Joey Barton is selling his bling.
Barton's flash £170,000 Aston Martin DBS is being ditched in favour of a sensible Toyota Prius and even a moped in a far more spartan existence.
He's sold his £500,000 collection of 24 designer watches, including pieces by Franck Muller, Hublot and Cartier, because he would rather sport a £6 number.
He explained to the People: "I thought it was so wrong that I had a collection of designer watches worth hundreds of thousands.
"People are struggling to put food on the table and there I am with flash watches and cars. I told my PA to get rid of them.
"I can get a Casio watch for £6 which does the same job.
"I am about to sell my Aston Martin to buy a Prius. I am sick of paying the Government all that tax on petrol.
"It costs me £100 to fill my car and that only lasts me a few days. A lot of that money is going to the Government.
"On top of that there is a higher tax charge and because I am a footballer my car insurance is ridiculous. I am also getting a moped. It is so much quicker to get around London because the traffic is so bad."