Season ticket holders of Queens Park Rangers will receive refunds on tickets already purchased for the 2011/12 campaign.
The West London club jacked up its prices after they were promoted to the Premier League last season but with new majority shareholder Tony Fernandes stepping in, member will now receive significant refunds.
"These changes show how serious we are about taking the fans' views on board," QPR chief executive Philip Beard told the club's official website.
"Ticket prices are imperative to the business structure and we are confident our supporters will react positively to the news and help make Loftus Road a fortress on matchdays."
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