QPR have the smallest ground in the Premier League with a capacity of 18,000 is inhibiting the London club's growth and chief executive Philip Beard wants to build a new stadium which brings in extra revenue from as many sources as possible.
"To have a stand-alone football stadium that only hosts 19 home domestic matches a season would probably not make the numbers work," Beard told the London Evening Standard.
"What is important is that it is the home of QPR but it will need to have facilities to do other things as well.
"A full-on ground-share is more challenging, but I am hoping to emulate an entertainment destination model where you roll the pitch away and use it for other things.
"Look at (Arsenal's) Emirates Stadium. They hosted Coldplay for three nights - that is the sort of activity you need to host to generate the revenues to make the club sustainable and ultimately invest in the team going forward."
Beard was quick to allay fears the club would be moving far away from their west London roots.
"The criteria is that we need to find somewhere that hopefully isn't too far from Loftus Road," he said.
