QPR chairman Tony Fernandes has named Les Ferdinand as new director of football.
R's legend Ferdinand, who re-joined the club in October in the position of Head of Football Operations, will now be responsible for overseeing the entire footballing department at Loftus Road, with a mandate of building for the future.
Fernandes told qpr.co.uk: "I've been really impressed with the job Les has done in his short time here and as such I am keen for his role to evolve, with the clear mandate of assisting us in developing and evolving the footballing department, from the Academy to the First Team.
"This is a new strategy for us. Our recruitment policy at QPR is changing. The recent addition of Ryan Manning to the Elite Development Squad is a sign of what we will be trying to do here.
"We want to develop a philosophy of buying young, hungry players, who can go on to forge decent careers with us."
