Qatar Airways has been announced as an official sponsor of Wednesdayâ€™s friendly between Spain and Uruguay in the Qatari capital of Doha, reports SportsPro.
Contractual terms of the agreement were not released, however the airlineâ€™s investment has been key to bringing reigning European and world champions Spain and current South American champions Uruguay to Dohaâ€™s Khalifa Stadium.
Qatar Airways chief executive Akbar Al Baker said: â€śQatar Airways has a strong affiliation with football with the carrier being the official airline of the countryâ€™s national football team.
â€śOur sponsorship of the Spain vs. Uruguay match reinforces the airlineâ€™s passion for this exciting sport and there is much more planned linking Qatar with the football world as Qatar gears up for the 2022 Fifa World Cup.â€ť
The one-off match agreement is part of an aggressive global growth strategy at the airlineâ€™s parent company Qatar Sports Investments (QSI), which has invested heavily in sports such as soccer, golf, tennis and cycling in recent months.
A record five-year, US$220 million sponsorship agreement with FC Barcelona will see the Qatar Airways logo adorn the shirts of the Catalan giants from next season.