Stoke City boss Tony Pulis has called on fans to sell out the Brit this season.
City kick off their season with a visit to newly-promoted Reading before their first home match sees them take on Arsenal at the Britannia Stadium.
"This is going to be a tough season for us; everybody realises and recognises that it does get tougher," said Pulis to Stoke's website.
"The supporters have been the difference between us being successful and not being successful in the Premier League, so we need them behind us.
"The first eight matches make it as tough a start as we've had since we were promoted and we are going to have to scrap for every point."